Employing Web Site Links to Generate Leads

One of the unusual technological aspects of the Web is the ability visitors have to seamlessly link from not just one page to another within a single Web site, but from one Web site to another. As a result, a visitor to your site can instantly visit any other site with a quick click of the mouse, if you provide a live link. Similarly, a visitor on any other site can visit your site if there is a link to your site present on that other site. That is why employing Web site links is a whole separate uniquely Web way of generating response and, potentially, leads. There are both free and paid links available to Web direct marketers, and each kind of link has its trade-offs.
Free Links
Free links are typically provided either on a limited-time promotional basis or in return for a reciprocal link. The most obvious free link, one that you should certainly take advantage of, is the search engine link.
Getting your site and pages listed by major search engines such as AltaVista, Excite, HotBot, Infoseek, Lycos, WebCrawler, Yahoo!, and others is a prerequisite for any Web marketer.